Social Marketing Snapshot: How Brands Leverage Game of Thrones

What's inside:

  • Audience targeting strategies for brands including: Adidas, Oreo, Jonnie Walker, AT&T, Mountain Dew, and more.
  • Trends in media-mix allocation for brands that launched Game of Thrones themed campaigns
  • Top performing ads leading up to the launch of Game of Thrones season 8


Whats Inside

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April 2019

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HBO's powerhouse series, Game of Thrones is set to premiere its final season on April 14th, 2019 to an increasing audience of fans. 

We analyzed the marketing campaigns for brands that launched ad campaigns in collaboration with Game of Thrones and published our findings in this Social Marketing Snapshot report.