Ad Strategy Report: How Apple Launched its New Services

What's inside:

  • Apple's share of voice in the smartphone space
  • Apple's media-mix strategy for ad publishing
  • Audience targeting data for Apple TV+ 
  • Campaign data for Apple News+, Apple Arcade and Apple Card


Whats Inside

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April 2019

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Apple recently announced four new services at their two-hour "It's Show Time" event on March 26th, 2019.

We analyzed the marketing campaigns for each of these services and published our findings in this Social Marketing Snapshot report.